1. Clarity Over Complexity

Mi Tec’s goal was to demystify the journey of electricity—from production to home distribution—through mid-tension cabins. A low-poly approach strips away unnecessary detail, focusing on:

• Core components: Only the essential elements (cables, transformers, distribution points) are highlighted, making the process easier to follow.

• Visual hierarchy: Bold colors and simple shapes guide the viewer’s eye, ensuring they understand each step without distraction.

Result: Viewers grasp the system and flow, not just the individual parts.

2. Universal Accessibility

High-detail 3D can overwhelm or confuse non-technical audiences. Low-poly assets:

• Reduce cognitive load: The brain processes simplified shapes faster, making the content accessible to engineers, clients, and even the general public.

• Work across platforms: Low-poly videos render quickly on websites, social media, and mobile devices—ideal for marketing and training.

Example: A client or investor can watch the video on their phone during a commute and still walk away with a clear understanding.

3. Emphasizing Process and Connectivity

The strength of mid-tension cabins lies in their role within the larger electrical grid. Low-poly 3D excels at:

• Showing relationships: Arrows, color-coded paths, and animated transitions make it obvious how electricity moves from A to B.

• Demonstrating scalability: The abstract style implies adaptability—viewers see a system that can grow or change, not just a static product.

Why it matters: Mi Tec isn’t just selling cabins; it’s selling a solution for efficient, reliable energy distribution.

4. Cost-Effective and Flexible Production

For TaleShapes and Mi Tec, low-poly offers practical advantages:

• Faster iterations: Need to update a component or add a step? Low-poly models are easier (and cheaper) to modify than hyper-realistic ones.

• Reusable assets: The same 3D models can be repurposed for interactive tools, trade show displays, or even AR/VR applications.

• Budget-friendly: Lower rendering costs mean more resources for animation quality, storytelling, or additional languages/subtitles.

Pro tip: Low-poly assets can be “skinned” with different textures or colors for other projects, maximizing ROI.

5. Supporting Storytelling

The video’s narrative—“from production to your home”—needs a clear, uncluttered visual language. Low-poly:

• Keeps focus on the story: Viewers follow the journey of electricity, not the texture of a bolt or the shine of a panel.

• Allows for creative metaphors: Abstract shapes can symbolize concepts like “efficiency” or “reliability” without literal representations.

Example: A pulsing low-poly “energy wave” can visually represent electricity flow, making the invisible visible.

When to Choose Low-Poly Over High-Detail

For Mi Tec, this approach leverages TaleShapes’ strengths:

• Visual storytelling: Turning complex ideas into engaging, easy-to-digest content.

• Scalability: Assets that can grow with Mi Tec’s marketing needs—from videos to interactive tools.

• Brand differentiation: A distinctive style that stands out in the industrial sector.

Final Thought: Low-poly 3D isn’t just a stylistic choice—it’s a strategic tool for communication, education, and marketing. For Mi Tec, it ensured the message was as clear and impactful as the cabins themselves.