At TaleShapes, we believe that the best stories aren’t just told—they’re experienced. When Volan Watches approached us to create a teaser animation for their iconic tyre watch, we saw an opportunity to do more than showcase a timepiece. We wanted to capture the essence of a lifestyle—one rooted in adventure, craftsmanship, and timeless elegance.

The Vision: More Than a Watch

Volan Watches isn’t just about telling time; it’s about celebrating the journey. Inspired by the golden era of classic cars and yachting, their tyre watch is a symbol of freedom, precision, and bold design. Our challenge? To translate that emotion and heritage into a visually compelling 3D teaser.

From the first conversation, it was clear: this wasn’t just a product showcase. It was a story of passion—one that needed to feel cinematic, immersive, and deeply personal.

The Process: Blending Heritage with Modern Energy

1. Concept & Moodboarding

We started by diving into Volan’s world:

• The 1950s/60s aesthetic—glamorous, daring, and full of character.

• The thrill of the open road—where every turn is an adventure.

• The elegance of yachting—smooth, timeless, and effortlessly cool.

Our moodboard became a collage of vintage racing posters, sleek yacht designs, and close-up shots of mechanical watches. We wanted the teaser to feel like a short film—something that didn’t just show the watch but immersed the viewer in its details.

2. 3D Design & Animation

The tyre watch itself was the star, but the setting had to match its spirit. We played with:

• Dynamic camera movements—mimicking the motion of a car on a winding road.

• Lighting that evokes nostalgia—warm golden hues reminiscent of a sunset drive.

• Subtle details—like the texture of leather straps and the reflection of light on polished metal, making the watch feel tangible and alive.

Every frame was designed to spark curiosity—to make the viewer feel the thrill of the journey, not just see the watch.

3. Sound & Rhythm

A great visual story needs the right soundtrack. We chose a pulsing, cinematic score—something that felt bold yet refined, with a retro-futuristic edge.

The Result: A Teaser That Tells a Story

The final teaser isn’t just an ad—it’s an invitation. An invitation to:

• Slow down and savor the journey.

• Appreciate the craftsmanship behind every detail.

• Embrace the adventure that comes with timeless design.

We’re incredibly proud of how this project turned out, and even more excited to see how Volan’s community connects with it.

Why This Matters for Your Brand

At TaleShapes, we specialize in turning products into stories. Whether it’s a luxury watch, a cutting-edge medical device, or an architectural marvel, we believe that great design deserves a narrative that matches its impact.

If you have a brand, product, or vision that needs a visual story, we’d love to hear from you. Because the best stories? They’re the ones that make people feel something.